Ralph-Christian Ohr has been working in several innovation, division and product management functions for international, technology-based companies.
However, in order to increase the business-unit-pull for radical innovations, CC goes well beyond developing future scenarios and innovation roadmaps: The individuals are spending a percentage of their work time for a defined period of time to work on breakthrough ideas.
Every concept team reports to a defined Innovation Committee which comprises high-ranking executives, including board members. CT has even installed an organizational unit responsible for communicating the exploratory work.
Within this period, a concept team works on breakthrough ideas for topics that are related to mobility— which Volkswagen sees as its wider business context. Only then, the business will be integrated into an Evonik business unit. To answer this question we have planned to conduct further research in the near future.
By doing so, AD is able to arouse interest and to testify customer demand to operational business units which are working in exploitation mode but are supposed to take over the breakthrough innovation at a later point in time.
With these KPIs in mind, CRT is well aware that a significant amount of energy needs to go into building consensus within the organization about the radical innovations. Most of the explorative units we found at these firms are at the corporate level, predominantly within Corporate Research or Corporate Innovation Management units.
Concept teams may use corporate resources and networks — but there is no obligation to do so. Project Houses assemble experts from the relevant business units under one roof for a typical period of three years. He wrote several books, numerous articles and is a sought after speaker.
This consensus-building process is based on a multilayered approach. They usually comprise academia, research institutes and potential clients as equal partners. The examples we showed span across many industries — so we feel quite confident that each firm in every industry might be able to find its specific ambidextrous approach that best fits its innovation strategy and its organization, processes and culture.
Itsemployees generated annual revenues of USD Billion in Project-based contextual ambidexterity Volkswagen Volkswagen is the third-largest automobile manufacturer with annual revenues of EUR Billion.
His interest is aimed at organizational and personal capabilities for high innovation performance. After initial trials, Volkswagen has concluded that concept teams are an effective way to stimulate exploratory thinking and the search for breakthrough concepts in a wider context of the core business: This open approach to innovation ensures that fundamental research and customer requirements are integrated very early in the innovation process.WGU’s accredited online business management program offers a respected, flexible, and affordable bachelor’s degree for professionals seeking career advancement.
In the first part of a 3-part article series innovation-3’s Frank Mattes and Integrative Innovation’s Ralph-Christian Ohr worked out why successful firms need.Download